User Interviews / Focus Groups.
A panel of people discussing a specific topic or question. Teaches about the users’ feelings, opinions and even language. Useful when the target audience is new or unknown for the team.
|How to Conduct User Interviews||Interaction Design Foundation|
|User Interviews – The Beginner’s Guide||The UX Review||August 15th, 2013|
|How to Fix the 5 Most Common Mistakes with Focus Groups||UX Magazine||May 13th, 2011|
|Focus groups - how to run them||Webcredible||June 1st, 2006|
|The Use and Misuse of Focus Groups||Nielsen Norman Group||January 1st, 1997|