Web metrics are a treasure trove of UX data and insights. Used properly, metrics are the ultimate behavioral analysis tool; the trick is to know how to read the data and what it means.
|How to choose the right UX metrics for your product||Google Ventures||December 2nd, 2015|
|How to Choose the Right UX Metrics for Your Product (presentation)||Digital Telepathy||December 2nd, 2015|
|How Metrics Can Make You A Better Designer||Smashing Magazine||September 20th, 2011|
|Beyond Goals: Site Search Analytics from the Bottom Up||A List Apart||September 22nd, 2009|