Strategy.
Objectives & Needs.

The main purpose of a strategy is to align executives and other key stakeholders around how the product will achieve the high-level business objectives. It also provides the product manager with a clear direction to guide the team through implementation and to communicate the value of the product to cross-functional teams, such as sales, marketing, and support.

80/20 rule

5 resources

The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

Card Sorting

6 resources

Card sorting is a simple technique in user experience design where a group of subject experts or “users”, however inexperienced with design, are guided to generate a category tree or folksonomy. It is a useful approach for designing information architecture, workflows, menu structure, or web site navigation paths.

Competitive Analysis

5 resources

Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.

Content Strategy

6 resources

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.

Ecosystem Map

5 resources

An ecosystem is the term given to a set of products, services, and people that function together in a symbiotic way.

Ethnography

7 resources

Ethnographic field research involves the study of groups and people as they go about their everyday lives.

Fogg’s Behavior Model

7 resources

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Hook Model

7 resources

A four-step process companies use to hook users and form habits among them. The four parts of the model include: trigger, action, investment and variable reward.

Kano Model

7 resources

The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which classifies customer preferences into five categories.

Key Performance Indicators (KPI)

4 resources

A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets.

Lean UX

7 resources

Lean UX is a set of principles that may be used to guide you to better, more desirable solutions for users. It's not a process in which each tool is rigidly applied.

Metrics Analysis

4 resources

Web metrics are a treasure trove of UX data and insights. Used properly, metrics are the ultimate behavioral analysis tool; the trick is to know how to read the data and what it means.

Moodboards

4 resources

A collaborative collection of assets and patterns that will eventually evolve into a product's visual style guide.

Omni-channel UX

4 resources

Multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

Personas

7 resources

In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.