AB / Multivariate Testing.
A technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.
|The A/B Test: Inside the Technology That’s Changing the Rules of Business||Wired|
|What is Multivariate Testing?||Optimizely|
|The Ultimate Guide To A/B Testing||Smashing Magazine|
|10 Things To Know About A/B Testing||Measuring U|