Hick's law, or the Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman, describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically.
|Myth #12: More choices and features result in higher satisfaction||UX Myths||July 7th, 2019|
|Hick’s Law: Making the choice easier for users||Interaction Design Foundation||May 7th, 2019|
|Juggling Jam: Applying Hick’s Law to Web Design||Usabilia||March 18th, 2014|
|Applying Hick’s Law to Web Design||UX Pin||August 12th, 2013|
|Redefining Hick's Law||Smashing Magazine||February 23rd, 2012|
|How To Improve Usability With Fitts’ and Hick’s Laws||Vanseo Design||March 22nd, 2010|