The notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier than others. Visual weight is a powerful concept that allows us to create visual hierarchy, symmetry, balance, and harmony in designs.
|Working with Visual Weight in Your Designs||WebFX|
|Design Principles: Visual Weight And Direction||Smashing Magazine||December 12th, 2014|
|Visual Balance and Weight Allocation for Usability||UX Magazine||March 14th, 2013|
|Visual Weight of Primary and Secondary Action Buttons||UX Movement||July 7th, 2011|