Structure & Interaction.
The structural design of shared information environments; the art and science of organizing and labeling digital products to support usability and findability; a practice focused on bringing principles of design, architecture and information science to the digital landscape.
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Chunking is a method of presenting information which splits concepts into small pieces or “chunks” of information to make reading and understanding faster and easier. Chunking is especially useful for material presented on the web because readers tend to scan for specific information on a web page rather than read the page sequentially.
A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.
The Five Hat Racks was first developed by Richard Saul Wurman in his book Information Anxiety. In a nutshell, there are 5 ways to organise information: By Location, Alphabet, Time, Category and Continuum.
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability.
Occam’s Razor, put simply, states: “the simplest solution is almost always the best.” It’s a problem-solving principle arguing that simplicity is better than complexity.